What seems like a loooong time ago, I posted Six Pinterest Tips for Bloggers. It dealt with images, labels, buttons, content, and branding. In part 2 I’m giving you 5 tips to build your brand with Pinterest. This will help you know how to behave on Pinterest in ways that will work hand-in-hand with your blog.
In part 1, I compared the images in your post to the face people see and suggested that you give some of your tired, old faces (posts) a face-lift with new images.If the image is the face, how you behave on Pinterest is your voice. Your voice and face need to present a consistent message. Here are five tips to build your brand using Pinterest.
1. Stick to Your Brand.
I tend to Pin like I blog: a little random, but in the areas of parenting, DIY, recipes, crafts, home decor, life hacks, blog tips, and some inspirational reading. You won’t find very much fashion, cute animals, or hair chalk. (Have I mentioned that I am a total doofus when it comes to fixing hair?) Keeping my main boards in line with what you find on my blog means that I am sticking to my brand. I keep things consistent from blog to Pinterest. If someone likes my pins, there is a good chance they will like my blog and vice versa. This helps establish trust with my followers and readers. But if you’re like me, you use Pinterest personally, which means you might have a few boards that don’t fall in line with your brand. Which brings us to number 2.
2. Have Secret Boards.
While pregnant with my third baby, I wanted to get psyched up for losing all the poundage deposited by said baby. (Ps- Now that I’m pregnant with #4, I’m even MORE psyched up about that.) A lot of people I follow have great exercise pins. These wouldn’t be that far outside my brand, since I also talk about roller derby. But have you seen those kinds of pins? Generally, they are close-up photos of some girl’s six-pack, or a tanned butt in an itty-bitty bikini. Yikes! That is not what I want showing up in my followers’ feeds. So I created a secret exercise board, where I can pin all those exercise links without them making me look like Cosmo…or worse. Secret boards are a great place for all your pins focused around kittens wearing top hats–unless of course that is the focus of your blog. Rule of thumb: if what you’re pinning is going to be a far cry from the brand and image you create on your blog, keep it secret. Keep it safe. (Sorry, little LOTR humor there.)
3. Don’t Binge Pin.
Confession: I am a recovering binge-pinner. I have a bit of time (and perhaps a glass of wine) and I get sucked into looking at back splash for the kitchen. So I pin 37 photos of back splash in a 20 minute period. How many people are going to unfollow that board? Or unfollow me altogether? I can tell you that by some incident of bad luck or someone playing a joke on me, I accidentally followed three boards from fanatic pinners…of mythical creatures. I went to check my feed and the entire thing was clogged with oil paintings of unicorns, mermen, and centaurs. The horror! I realized in that moment the importance of NOT pinning 80 pins in a short period of time. Moderation, people. Or, binge-pin to your heart’s content on your secret boards. Bobbie Byrd from The Clumsy Crafter says that she tends to log on for a few minutes several times a day and pin five things: 2 re-pins, 2 original pins, and 1 pin of her own content. That’s a great ratio to keep in mind.
4. Pin Your Own Content.
I mentioned in Part 1 that I used to struggle with this. It seemed like tooting my own horn too much. I went through the same issue with Facebook and Twitter as I was starting out, but got used to using those social media outlets. With Pinterest being a top referrer of content, it’s time to get on board with Pinterest as a great tool for promotion. Once you have your blog optimized for Pinterest, take that next step and pin your own posts. Don’t simply pin once, but don’t pin all at once. Find a home for that 6 Uses for Super Glue post on a few boards: Parenting Hacks, Good Tips, and My Blog. Don’t do them all in one day, and choose a good time. If you get email notifications, you’ll know when a lot of your readers are online and pinning. Choose a good time and spread apart your pins. Just as you can go back and update your blog to be better-suited for Pinterest, re-pin some of your old pins from last year. Sometimes you’ll get a fresh response.
5. Use Good Pin-Etiquette.
In addition to the previous tips, you’ll want to follow basic Pinterest Etiquette. When you are pinning from a website directly, make sure you are pinning from the particular post. It’s highly annoying when you find a pin with delicious-looking chocolate lava cake, only to click and realize it goes to a general blog, not the post about how to make the cake. Even worse? When you pin content where the link takes you to a spammy content-scraping site. (If you’re not sure, these sites often identify themselves by having a plethora of ads and no “about me” or no person that you can find as a writer. Sometimes they’ll say something like “a collection of recipes from across the web. If you can, find the original post with a quick google image or other search.)
A few more Pin-etiquette tips. If that website doesn’t have a great description, add your own. Preferably not just specific to you: “My kids destroyed my house today and this chocolate cake with wine was the only thing that kept me out of the looney bin.” Aim for inviting and personable without being overly personal. Keep your boards well-named, clean, and fresh. Rearrange the order every so often and keep relevant seasonal or holiday boards toward the top. Be interactive—like, comment, and follow other people back. Pinterest is a form of social media, so follow the same guidelines you would in other places.
I am still definitely learning as I go with Pinterest. Don’t miss out now on your chance to utilize this fast-moving traffic-pusher! One of the great ways to learn how to use Pinterest is to follow some Pinterest pros like Kelley Grant of The Grant Life or Stacy Teet of Kids Stuff World.
Do you have your own tips or tricks for using Pinterest?